Breaking Depression: creating the campaign with kintsugi artist Billie Bond

Major Depressive Disorder

Watch as artist Billie Bond explains the Breaking Depression campaign, where the art of kintsugi is used to portray the stories inspired by eight real people living with major depressive disorder (MDD).

Kintsugi is the Japanese art of repairing broken objects with lacquer dusted or mixed with powdered gold, treating breakage as part of the history of an object, rather than something to conceal.

The ceramic sculptures featured in Breaking Depression act as visual metaphors, which convey that with time, care and patience, people with MDD can begin the healing process.

With 1 in 4 people affected by mental health problems during their lifetime, Breaking Depression aims to raise awareness of the challenges of living with different types of depression, including MDD.1 The campaign has been initiated by Janssen, with support from the Global Alliance of Mental Illness Advocacy Networks-Europe (GAMIAN-Europe).

Visit https://www.breakingdepression.eu/ and follow #BreakingDepression to find out more.


1. WHO. World Health Report. Available at http://www.who.int/whr/2001/media_centre/press_release/en/. Date accessed: September 2019.